AI Act – Artificial Intelligence Law

Artificial Intelligence (AI) has become one of the key drivers of transformation in business, the economy, and digital services. However, the implementation of AI-based systems involves significant legal risks—particularly in the areas of copyright law, liability for algorithmic decision-making, compliance with the AI Act, as well as data protection and intellectual property rights.

GJW Law Firm in Poland provides specialized legal advisory services in the field of AI law and artificial intelligence regulation for technology companies, deep-tech startups, as well as medical, industrial, and financial entities implementing solutions based on machine learning, generative AI, and process automation.

Artificial Intelligence Law – Risks and Regulations

AI solutions operate at the intersection of multiple legal regimes: copyright law, industrial property law, GDPR, IT law, civil liability, and sector-specific regulations. The proper implementation of AI requires a compliance assessment with both existing regulations and upcoming European legislation.

We provide advisory services, particularly regarding:

• compliance of AI systems with the AI Act (Regulation on Artificial Intelligence, published in the Official Journal of the European Union on July 12, 2024);

• classification of systems as high-risk AI;

• liability for the actions of algorithms and models;

• compliance of AI systems with GDPR, including the principle of privacy by design;

• management of regulatory and reputational risks associated with AI;

• compliance of automated decision-making with consumer and civil law.

AI Act – Obligations for Companies Utilizing Artificial Intelligence

The AI Act introduces an obligation within the European Union to legally design, deploy, and utilize artificial intelligence systems in business activities. This means that the application of new technologies—including AI systems, AI agents, process automation, data analytics, and generative systems—must meet regulatory requirements for safety, transparency, and the compliance of data and models with the law.

These regulations apply not only to technology developers but also to enterprises utilizing AI in business practice, particularly in sectors such as IT and software development, medtech and health-AI, fintech and insurance, e-commerce, industry and automation, HR-tech, digital marketing, and data analytics. In these areas, the AI Act requires, among other things, system risk assessments, training data control, AI copyright compliance, and the preparation of regulatory documentation.

GJW Law Firm supports companies developing and implementing new technologies in ensuring compliance with the AI Act and artificial intelligence law. We offer legal audits of AI systems, qualification of solutions in terms of regulatory risk, verification of the legality of data and models, preparation of compliance documentation, and advisory during implementation and technology commercialization. We advise both AI providers and enterprises utilizing artificial intelligence in their operational activities.

AI Implementation and New Technologies in the Organization

The use of artificial intelligence in an enterprise’s operations involves not only the development of models but also their practical implementation in operational processes, digital products, and decision-making systems. AI implementation is part of a broader technological transformation of the organization, encompassing automation, data analytics, predictive solutions, and generative systems.

GJW Law Firm supports enterprises in implementing new technologies in Poland and artificial intelligence systems in a manner compliant with EU regulations and AI Act requirements. We advise on AI research and development (R&D) projects, the implementation of algorithmic solutions in operational activities, the commercialization of technological products, and the integration of AI systems with the organization’s existing infrastructure.

We provide legal support for AI implementations—from the concept and design stage, through the structuring of rights to models and data, to the lawful use of AI systems in the enterprise’s operations. We have a team of lawyers specializing in AI and new technologies.